You pick the journalists, forums, and review pages that actually move your reputation. When your brand shows up on one of them, a daily check puts it in your inbox with the link.
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Watch the sources that actually matter
Add the pages you care about, tell us what to watch for, and get an email the moment something changes - set up free in about two minutes.
Watch a sourceFree plan · checked daily · no card required
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Powering data-driven decisions for the world's most sophisticated investment firms
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Data Points Extracted & Validated
By the time Google Alerts fires, it's already spreading
A bad story breaks, climbs a Reddit thread, and reaches a reporter before your keyword alert wakes up 24 to 48 hours later. The enterprise platforms catch more, then drown you in false positives and bill you five figures for the privilege.
- •A day and a half late: Google Alerts batches its crawl, so you learn about a hit long after it's moving.
- •Blind to where it starts: Reddit, X, and niche forums are where a story builds, and keyword alerts miss them.
- •Five-figure tools, same noise: Meltwater and Cision cost a fortune and still bury the real mention under false positives.
- •Dark mentions slip by: a post that names your exec but not the brand handle never trips a standard alert.
How it works
Name the sources that matter
Add the journalists on your beat by their byline page, the subreddits and forums where stories start, and the review pages you watch for sentiment.
Track a reporter, not just a keyword.
We watch those pages directly
Our agent checks each page once a day and catches a new article, post, or review on the sources you named, including the dark mentions keyword tools miss.
The sources you named, read daily.
Checks run before the alert sends
The agent re-reads each page for meaning rather than markup and runs automated checks on what it pulled, so the mention arrives with the line that names you and a link.
The quote and the link, in one email.
See it while it's still small
The Reddit thread or the reporter's post shows up on the day's check, often early enough for comms to get ahead of it.
Cover the channels Alerts can't
Reddit, X, forums, and review sites land in the same email as the trade press, so an early signal doesn't sit unseen for a week.
Meltwater coverage without the bill
You watch the exact sources that matter to you, priced for a small team, without the five-figure contract or the false-positive flood.
Track share of voice on your terms
Watch competitor newsrooms alongside your own coverage, so you can see the earned-media picture without pulling a report.
What comms teams point us at
- A reporter on your beat publishes on their byline page, and it's in the next day's email with the link.
- A Reddit thread about your CEO starts climbing before any trade outlet picks it up.
- Your Glassdoor or Trustpilot rating moves after a batch of new reviews lands overnight.
- A competitor's newsroom drops a release that shifts share of voice in your category.
- A watchdog or regulator page adds your brand to a notice you'd want to get ahead of.
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Questions people ask
You name the sources, so the scope is the pages you care about rather than a keyword net across the web. The agent then reads each page for meaning, so a namesake or a reworded heading does not by itself become an alert, and automated checks run on the extracted mention before it sends.
Yes. Those are usually where a story starts, so they're the point of watching. We track the specific subreddits, threads, and forums you name, including dark mentions that don't use your handle.
Those sell you a giant database and a portal to search. We watch the exact sources you choose and email you the mention from a daily check, priced for one person, not an enterprise contract.
Google Alerts only surfaces what it has indexed and skips most social and forum posts. We read the exact sources you name once a day, including the subreddits, forums, and review pages it never reaches, and email you what turned up.